Project Brief: Develop logo that is not specific to the name, and can be used if the name does change. Company is a medical device consulting agency offering turnkey service and single consultation period services.
Dominique Ruggieri approached me about doing a logo for her company as I had done work for her husbands mountain bike team before. She wanted something flowy that could stand on it’s own. I was inspired by the B and V in Bon Vie and worked off of the organic shapes I could create from them.
Dr. Ruggieri is an Ivy League educator, researcher, and passionate public health advocate. She currently serves as the Associate Director of Teaching Support and Innovation, Capstone Director, and a core faculty member in the Master of Public Health (MPH) Program at the University of Pennsylvania’s Perelman School of Medicine. In addition, she is the founder and CEO of BonVie Health and Nutrition Consulting and a scientific partner and advisory board member for AIms Innovations.
I currently manage Keswick cycle’ flagship store, as well as their design, social media, and emails. There are three shops the one I manage is the largest in the state and very rewarding to work for. The Best feeling is getting a kid on their first bike and possibly igniting a lifelong passion or continuing to help older cyclists keep it alive. Working at Keswick has taught me a lot about customer service, and it has definitely helped me create better professional relationships with my clients..
The best East Coast gravel ride/race asked me to do some design work for them once again. Here is the final poster you can find it for sale on PA Unpaved’s Website linked below.
Mountain Bike jerseys designed for Keswick Cycle. Inspired by the bridges over the Wissahickon and all of the good times that we have below them
Lu Lacka Wyco Hundo is a bike ride/unofficial bike race in North-Eastern Pennsylvania that has been going on for the past nine years. The event has drawn up to 500 people and sells out the night the registration goes live because of how fun it is. Pat Engleman the event organizer reached out to me about making a poster for the event and I couldn’t have been happier to work with him. Both of us were very happy with how the poster turned out. This poster was made for the 2021 ride.
Over the Past year I worked for ASI. ASI owns Fuji bikes, Kestrel Bikes, SE bikes, Breezer Bikes and Tuesday cycles. The first 3 months I worked there I was on contract as a product designer. This meant that I would be designing the graphics and choosing the color ways that went on many of their bikes that will be releasing for their 2019 model year. While there I was able to design some of their highest anticipated bikes for 2019. Another part of my job was to prepare the bikes for the website as the photos came in from the photoshoots in China and Taiwan. Most of the bikes required me to photoshop on next years model of components like forks, rear derailleurs, wheels, and tires.
I was featured as the first guest artist for Foundlings press chapbook series. The Chapbook contest selected one artist, and one poet to work together to make a short book. I worked with Lytton Smith and his poetry series “My Radar Data Knows Its Thing”. I designed the book from the ground up. Picking the size determining the layout, colors, and making all of the artwork in the book. The Buffalo News reviewed the book and said “the result is a handsomely designed book of art and poetry.”
The book can be purchased here
A weekly personal exercise using Adobe Illustrator to expand on technical skills and generate ideas.
Pennsylvania Unpaved is the premier gravel race on the east coast with greater attendance than any other race on this side of the Mississippi. David Pryor (event coordinator) approached me earlier this year about designing the Kits after he saw the work I have done for Keswick Cycle. For more on unpaved click here
Vein Quartz is a study of the mineral in the Wissahickon I take pictures of while mountain biking. After I create freehand sketch designs and mask them. Combining art with my riding creates a greater sense of connection and appreciation for the environments I interact with on my bike.
These photographs document my travels across North America, and the people I have met along the way as well as the commercial work that I did for ASI’s brands. While working at ASI I took photographs for Fuji Bikes, Breezer Bikes, Kestrel Bikes, and Performance Bike shops.
This was a project I created as a senior in the fall of 2015 with Chris Myers at University of the Arts. We wrote our own narrative, and set out to design compositions for them using stylistic guidelines. Some of the guidelines included single weight, one image, multiple images, and imagery as a metaphor. My particular story was about the time I was hit by a car in high school.
Valkyrie Truck Company is local to Philadelphia, but has started to expand internationally over the past year. The company needed an info graphic to explain the specs of their award winning Voxter precision trucks. Evan the owner approached me and we went to work. This is the final product that is shown on their website, and in the Voxter package when you buy the trucks.
Rev was the title of my television network for my senior branding project. The Images are from the final project book. The videos are the foundations for the channels branding. The videos from top to bottom illustrate the basic motion, the shceduling car, an extended bump, and a bump using the lower thirds.
The purpose of this project was to photograph similar products and create layouts using the original photographs. The layouts were supposed to be super controlled, transtitioning to a more loose layout by the third layout, with the second in between.
